Cola wars are out …

There is something about watching prime time television. Even if the programs are crappy (which they usually are, wonder why they call them prime-time !), you can still smile looking at the advertisements.

Some of my favorite ones are the Hutch ads. It’s a good thing that even after buying over Hutch, Vodafone has kept the tradition of simple and to the point advertising !

• “You and I in this beautiful world…”
• The Pug…
• Canada walle Chacha jee,amrica walli mausi, benaras walle mausa jee and so on.. ab rishton ko millon mein napna chod do..
• Chota Credit with a drop of ink goes a long way during exams…
• Help! The pug licking the stamp…

I think all the Hutch ads stand out as there is some serious application of creativity in each one of the series. The AirTel ads featuring Madhavan and Vidya Balan have come out really well too. The cola wars are a thing of the past. The best advertisements are in the telecom industry now.

Unfortunately the same can’t be said for the series of ads being done by Apna Aamir Khan… Samsung, Monaco, Tata Sky have nothing memorable. The Monaco Aamir Khan Adv … the ‘Dimag ki Batti Bhujadey’ concept is done to death. Personally I think they need to jallo a new batti. One would expect more from such brands and Aamir Khan.

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