Adobe has today released technology to help search engines index flash files. This is HUGE news for those developing websites using Flash/Flex.
“Adobe is providing optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines. This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player.”
Marketeers using Flash (most Ad agencies, ironically) can now finally breathe easy and be assured that the fancy content that they create, can actually be found by the general public, and not only those who came via an offline/online marketing campaign.
Ofcourse, this would also be beneficial to the multitude of video related sites using Flash such as youtube.
I’m just surprised it took Adobe so long to do this !